Austrian businessman Dietrich Mateschitz passed away on October 22. His heart stopped beating at the age of 78. 

This information was confirmed by the Red Bull team. It happened just before the qualifying for the grand prix of the United States. The Austrian team may well win the 5th Formula 1 constructor’s title.

Serious illness of Dietrich

Exact information about the cause of death is not called, but earlier media reported that the businessman has serious health problems. A little later it was confirmed that he had cancer. Dietrich started his career as an entrepreneur in various companies in Europe. But his real success came from the energy company Red Bull. He started this business together with a partner from Thailand.

At first the legendary drink was created for truck drivers and representatives of other similar professions, in which it is necessary to be constantly concentrated and attentive. Such a result is achieved thanks to caffeine and taurine, which are part of the product. The purpose of the drink was defeated, because it gained popularity not only among the workers of these professions, it began to be consumed by ordinary people all over the world.

To confirm the popularity of the product, you can look at the number of sales for the year 2021. About 10 billion cans of the energy drink were sold that year. The energy drink was sold in more than 170 countries.

The success of the entrepreneur himself can be measured by Forbes magazine in 2008. Mateschitz and his partner had a fortune of $4 billion.

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Businessman’s sports career

At the very beginning of his career, he participated in Formula 1 with the Sauber team. He was in the team for more than 10 years. After that, in 2004, Dietrich bought the Jaguar team and renamed it Red Bull. He later became owner of the Alpha Tauri team.

Mateschitz was also the founder of many popular soccer clubs, including: “Red Bull: Leipzig, Salzburg, New York Red Bulls, and Red Bull Brazil. And that each of the teams is not just a brand, but a full-fledged club that shows good soccer and wins trophies on their continent.